A target audience is a group of people identified as potential customers of a business.

Target audience is further categorized into demographic similarities, such as age, location, or socioeconomic status.

Defining a target audience helps you create more efficient marketing message for your audience.

Ask these questions before you lock your target audience:

1. Who will benefit from you? Are they small business owners, entrepreneurs, parents, college students?

2. What can you provide them which is different than your competitors? How can you stand out amongst others? Why should they buy from you?

3. Where does your target audience live? This is very important in terms of advertising. When you target for a specific region you tend to focus and cover the right audience who is more likely to buy from you. For example; if you are a caterer and you market everywhere in US where you possibly can’t deliver, you will end up wasting your resources in marketing. Instead you should market to the area where you are able to serve and deliver easily.

4. Why should they choose you? Choosing you should give them perks which others are not offering. For example a particular style in your work which cannot be seen elsewhere or price deals which others are not offering.

Still confused on how to choose the right target audience? Lets hop on a call. Dm me to book a discovery call now @bigorangesolutions.